Identify three people in your life who know you well. They could be your partner, your friend, a member of your family or a client: it’s up to you who you choose.
They will then receive a questionnaire specifically designed to provide independent and empathetic insight, relaying what makes you unique.
You’ll fill out a questionnaire too, concentrating on the year that you and your business have had. What should you be celebrating? What strategies did you employ that worked well? Which areas might you want to focus on in the future?